PRWEb recently had a good blog post on how the Internet and electronic delivery can give small businesses the same ability as large ones to reach major audiences. Among the comments: "Remember, sending a press release online to any size audience means that a company of ten can exert as much influence as a company of 10 thousand." You can read the complete article here.
And whether your organizations is large or small, it's all too easy to send mixed messages because different people express key points differently. Read Forbes on why organizations need a chief content officer.