I came across that statement in a communication from PR Web, an electronic press release distribution service. It’s absolutely true, even if PR Web does have a vested interest in Internet postings.
A front-page story in the newspaper or a good story on the evening television news obviously is still valuable today. But the first page of Google results is probably more valuable over the months ahead.
The front-page story is gone tomorrow. Google, in contrast, is like the yellow pages. It’s there when people need the information, whether it’s right now or a year from now.
If you aren’t distributing your press releases electronically (and optimizing them for search engines as well), you’re not taking full advantage of today’s technology.