I didn’t until I attended a webinar given by consultant Katie Paine and sponsored by Business Wire.
So what is the message in this? I find two.
First, people are self-selecting the media they want to see, and they’re doing it online. If you are relying only on traditional media, you aren’t reaching enough people.
Second, most content is boring. People want entertainment or facts they can use immediately.
You may not have a story that is as entertaining as My Drunk Kitchen. But in this day of rapidly expanding websites and busy schedules, you need to be sure that your story is available whenever people are ready to read it. And most people are going to look for the facts they want on Google. A good public relations program will stress both traditional and online media.
P.S. For what it's worth, I watched part of an episode of My Drunk Kitchen. So far I prefer CNN.