Saturday, November 19, 2011

Why You Need a Year-End Press Release—Now

Whatever your business is, it’s time to start working on a year-end press release to be distributed in mid- to late December.

Think you don’t have anything to say? Think again.

Newspapers, radio and television stations, and bloggers are all doing stories on the economy in late December and early January. Experts with views on national and global outlooks are plentiful. Experts on the economy in your community or your industry tend to be few and far between. They aren’t listed in the telephone directory – or almost any other directory – either, making it hard for reporters to identify them.

You are, however, an expert on how your business is doing. Here are just a few ideas to get you thinking about possible press releases:

  • · Do you sell office supplies? How has the past year year been, and what are you expecting for next year? You have valid personal observations on what you are seeing in your business.
  • · Do you repair appliances or cars or just about anything else? Are more people keeping their older appliances longer? Or are more people likely to buy a new appliance rather than make major repairs?
  • · Are you a medical professional? Are your patients having to make larger out-of-pocket payments as their employers cut back on health insurance? Are you seeing more patients who no longer have group policies? How is this impacting you – and them?
  • · What products and services to you offer? Which ones are showing sales increases and why?

In other words, if you are in business and you have customers, you are doing something of interest to the community. It’s a good time to share your story.

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