I came across that statement in a communication from PR Web, an electronic press release distribution service. It’s absolutely true, even if PR Web does have a vested interest in Internet postings.
A front-page story in the newspaper or a good story on the evening television news obviously is still valuable today. But the first page of Google results is probably more valuable over the months ahead.
The front-page story is gone tomorrow. Google, in contrast, is like the yellow pages. It’s there when people need the information, whether it’s right now or a year from now.
If you aren’t distributing your press releases electronically (and optimizing them for search engines as well), you’re not taking full advantage of today’s technology.
Tuesday, November 16, 2010
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